Growth Hacker’s Digest – Edition 1
It’s been a while since the last update. Transparently, this is because there was a change in ownership of the site. But don’t worry, the new owner of the site ( me :p ) is more than committed to close the loop and deliver what is committed by the original owners.
In line with that, I am immediately releasing 4 new lessons and deals to get this site back on track. You can find these right after the line break.
On top of that, I will be sharing to you guys curated growth hacking articles every week with my commentary. There’s so much marketing content floating around in the web that it’s easy to get overwhelmed. With the help of the folks in my own marketing agency, I’ll help filter for you guys what’s helpful and actionable from the large pile blogs that you need to sort through. Enjoy!
Kenn @ GrowthHackerKit
Growth Hacker’s Digest Weekly
New at GrowthHackerKit
How to Turn More Free Trial Customers into Paying Customers
by Steli @ Close.io
How to get your First Paying Customer
by Scott @ Birdleaf.io
How to use Twitter Advanced Search to find the right messaging for your product
by Paul @ PopcornMetrics
Referral Sales Hack
by Steli @ Close.io
Increasing Conversion Rates via Lead Magnets
by the QuickSprout Blog
For those who are building blogs, the dream is to increase the number of opt-ins. Fundamentally, what you need to do as a (relatively unknown) blogger is to deliver unique and superior value. And the best way to do that is to use lead magnets. People hesitate to give away their “trade secrets” in an actionable format. But that’s the real trick to get traffic: there’s so many tips floating around that if you don’t provide something unique and valuable, you’re likely repeating what another has already said.
Targeted Traffic via Facebook Ads
by the DoubleYourFreelancing blog
Now I’ve talked briefly about building magnets, but how do you distribute them? Who do you share it to and where? I would drop Adwords and instead leverage Facebook. This article is fantastic in the sense that it shows how to leverage custom audiences, how to derive similar audiences (based on your opt-in list), and how to do retargeting. This is a must read. This is the type of post that I was talking about that is really actionable and useful.
Generating Shares via Quizzes
by the Kissmetrics Blog
Most of us have tried various methods to generate more shares (I know some of us asked Facebook friends!) but we don’t know what the most effective tactics are. If you’re a B2C and you want to get a quick boost in traffic and shares, one great tactic is creating quizzes in Facebook. This is great because if you think about the context of the average Facebook user, this user is looking for downtime or is seeking a break from his/her work. A lot of traditional companies go for the selling route when doing Facebook ads, but the truth is that Facebook is primarily a lead generation & share generation tool for marketers. It’s a not a tool to get conversions.
Managing Organizational Friction around Content Marketing
by the Hubspot Blog
Some of my clients are medium sized companies and the number 1 question of their CMOs with regards to digital marketing is “how can we measure content marketing success?”. My response to convince upper management to adopt content marketing is to think of it as part of the same toolbox that drives brand equity & brand awareness. That said, you only measure equity by mapping the efforts / cost for driving brand equity with year-on-year revenue. It’s not a short-term game. CMOs need to realize that content marketing is a long-term investment that (thankfully) compounds in years, but not in days.
Date: November 24, 2015