Growth Hacker’s Digest – Edition 10
In the process of developing your startup, you know that the key thing that you need to do in parallel is to generate your leads: whether it’s for a beta sign up or a waiting list, you need to build that initial anticipation for your product. Little interest == high risk of a weak launch.
Thus this lead generation edition – I’ve filtered out what will matter for building your audience based on what has worked for me both professionally and for GrowthHackerKit itself.
To start, if you haven’t seen it, I launched a free lead generation course for SaaS founders last week. If you’d like a PDF / ePUB version, you can get it also for free right here:
To help you assess if it’s right for you, these are the broad things that you will learn:
- How to tame the “Marketing Overwhelm” and Get to a Solid, Clear Plan
- How to Discover Your Audience “Must Haves”, Leading to a Product People Want
- How to leverage Facebook Custom Audiences to get targeted leads
- How to hustle with Outreach Marketing to get hypertargeted leads at $0
- Length: 50 pages / 5+ Checklists & Frameworks As for the blog posts of note, we’ll look into the following:
- How to REALLY Run a Twitter Lead Generation Campaign
- How to Build an Email List from Scratch and get 205 Subscribers in 48 Hours
- How Buffer Doubled their Email Setups
- Two Founders Share How Startups Can Reach a Massive Audience
Kenn from GrowthHackerKit | @kennyfrc
New at GrowthHackerKit
by Larry Kim of WordStream
If there’s a couple of things you should take away for use in both your Twitter and Facebook marketing efforts, it’s this: 1) make time to place those conversion pixels on your site and 2) use lookalike audiences. Why? #1 allows you to build a retargeting list (the other leadgen technique people don’t use often enough) and #2 allows you to upsell your biggest fans, leading to improved LTV (which can compensate for mediocre traffic and mediocre conversion rates).
by Bryan Harris of VideoFruit
A lot of content shared by big software companies are only relevant for their peers — we just don’t have the marketing budget to do the level of research they can. And you know research is important to kill any doubts around “is this content people want?” Read how Bryan killed this barrier in this excruiciatingly detailed account of how he did his research in the path from 0 to 205 subscribers. He also has a guest post here which includes another part of his research process which he didn’t reveal in his VideoFruit blog.
by Kevan Lee of Buffer
Once you have nailed the first two pieces of the list building puzzle (helpful content + unscalable 1:1 outreach), the next step is to surround it with the right tools. Check out how Buffer discovered the tools that killed all the suboptimal areas in their list-building strategy.
by Robert Moore of RJMetrics and Larry Kim of WordStream
If you’ve ran through the entire gamut of this edition, you will now have learned a) how to discover pains to generate content people want, b) build an outreach plan to get your first 100 subscribers, c) how to select the right tools to increase conversion, and d) how to use PPC Lookalike Audiences to push your content. Now the next question is mining for that “black swan” content, ie. content that drives press mentions and 1MM+ pageviews for your business. This is awesome stuff; but remember that you can only get to reach this state after a solid base of credibility.
Date: February 23, 2016