Growth Hacker’s Digest – Edition 16
In this edition of Growth Hacker’s Digest, read about what your eCommerce store can learn from Fabletics on Facebook ads that convert. To complement that, we’ll also look into the conversion factors behind CTAs. Greg Gascon also shares with us a neat trick on how to bulk scrape emails off Twitter to boost your leadgen.
We’ll round it up with how KlientBoost grew its agency to $100k / month in 1 year and how Nathan Barry got his $180k / month SaaS self-funded startup to profitability.
New at Growth Hacker Kit:
If you’ve done eCommerce, it’s very likely that you’ve tried Facebook ads, got it to drive traffic to your site, but got stuck as you’ve had trouble getting the visitors to convert.
Remember that conversion is a system and it’s not just about targeting. Unless you’ve done these 3 things — Framing the ad correctly to improve bounce rates, built the right onboarding process to increase time-on-page, and have built in the three classic principles to drive on-page clicks — you’ll give yourself a hard time. Click here to learn more.
Blog Posts of Note:
by the Kissmetrics Blog
If you still use “Subscribe Now” as your CTA, you’re doing it wrong.
To significantly boost your conversions, Kissmetrics suggests these 4 principles that will help your CTA get more clicks: contrast, active verbs, lead-to-benefit, and FOMO.
by Greg Gascon
If you’re new, or you need to access the hacks again, do send me an email, and I’ll help you out.
by Jonathan Dane
While this is for an agency, there are a lot of insights that are applicable in a fast-growth startup context. After leading growth for a funded startup and doing a host of other projects, these 3 things resonated with me the most:
- The Power of Asking is Severely Underestimated: My biggest client in my last startup came from my 12th follow up 🙂
- Going through the Motions will Kill You. Auditing will save You: Being a boring, mechanical process person is more important than someone that drives momentum. What will ultimately kill you is not the lack of growth, but the mismanagement of cost.
- Emyth all your Processes: Because the hardest thing motivated people can do is to delegate. I suggest you read the book if you haven’t. I know that the first 3 quarters of it is fluff, but the last one is actionable and helpful.
by Nathan Barry
For 2 years, Nathan’s costs were in lock-step with its growth from its days as a $2k / month startup to now a $180k / month company. Starting in January, he began an initiative to halt his costs while continuing to grow.
Learn how he controlled his costs to finally become profitable. There’s a strong pattern between this post and that of Jonathan’s so I suggest you read both 🙂