Growth Hacker’s Digest – Edition 23
As promised last week, I'm giving away a free chapter of my upcoming course! Here it is: The $10 a Day Facebook Ad Plan for a Steady Stream of Leads. If you like the chapter, I'm sure you'll adore the course.
Also - I finally launched the digest's archive 🙂 It also lists the companies your fellow subscribers are a part of. Never knew we had such a diverse group! Startups, BigCos, Accelerators, Marketing Influencers, and VCs are a part of this list. Thank YOU for subscribing! Makes me want to launch a Slack group for us soon. 🙂
For this week, here's what I have lined up for you:
- Replace Intercom with Facebook Messenger with this neat hack
- How Product Hunt Grew to 140K Fans with Automation, Scheduling, and 8 Twitter Profiles
- Improve your Conversion with Segmented Emails
- How to Build a Remote Team for Outsourced Lead Generation (with sample docs from Growth Hacker Kit itself)
At Growth Hacker Kit:
The free chapter is out! Access it here: Build a $10 / day Facebook Ad Plan.
Just a few weeks left before the launch! Buy now before the price gets higher upon launch.
Blog Posts of Note:
by Tom Critchclow
Intercom is a fantastic suite of apps that allows you to help out your customers in real time. Beyond that, it also provides marketing automation to easily generate and convert leads in your site.
That said, if your planned use case for Intercom is only for handling customer complaints, subscribing for it may be overkill.
As a temporary solution, I love this hack from Tom which allows you to add a Facebook Messenger widget in your website. Try it out!
by Buffer Blog
To enable conversions in your site, "micro-conversions", as I've mentioned before, are required.
Micro-conversions come in the form of many names, like "activation" and "engagement". The main point really is that these are user actions that will eventually lead to a conversion.
For example, if your conversion goal is to get a subscription off a blog post, then the micro-conversions here include lower bounce rates, higher scroll rates, time on page, and heat map to feature coverage.
Since these factors are dependent variables, what are the independent variables or "what are the actions I can take to drive these micro-conversions"?
To lower bounce rates, one way to drive it is to increase the congruency between the ad and the landing page.
To increase scroll rates, one approach is to make sure that there should be page elements that are straddling the fold. In other words, there should be "half-visible" visual elements in the lower part of your screen. On a blog post standpoint, this is as easy as making sure that only the upper half of a paragraph is visible.
In Product Hunt's case, their conversion goals include upvotes and comments. To attain that goal, they need to increase the micro-conversion goal of engagement, which comes in the form of likes, retweets, shares, clicks, and follows.
These engagement metrics are "dependent variables" like the earlier example. To improve these, what are the independent variables that Product Hunt drove?
They discovered that there were 3 broad factors that they could influence: 1) non-verbal communication in the post, 2) emotional wording, and 3) deeper consumer empathy.
What I mean by non-verbal communication is the heavy use of emojis and GIFs in their messaging. Guardian has shared a study that emojis do indeed trigger emotions. While this is great, the article also mentions that you need to be wary about cross-device variations.
Consistent with the first point, emotional wording is also important. The concept of power words has existed for a long time within the content marketing and clickbait community. Here's 355+ words that you can use for yourself.
Lastly, consumer empathy is also core to their engagement approach. GIF references to popular series and categories like @ProductHuntKeys (a reference to DJ Khaled) builds relatability for your product.
by ConversionXL Blog
I've always been a proponent of building an email list. Unless you're doing a digest (like this), it's difficult to keep your open rates and click through rates high. What you need to do is to segment your email list. This article will teach you how.
Some of you folks may have received my segmented emails (some get emails for my SaaS course, some get emails for my eCommerce course). These can easily raise relevance to the point of doubling your open rates. I usually get an open rate of 35% (already higher than the baseline of 25%), but with segmented emails, it can get to 68% (see below).
by TroopsAI Blog
Startups can easily take up a big chunk of your time. I understand that a lot of you folks care a lot about your craft, but you will need to sacrifice work quality by delegating in order to grow.
Scott teaches us here how to vet VAs for your business. Like him, instead of looking at qualifications, I tend to release test projects for my VAs to complete. I also do a lot of coaching by deploying Standard Operating Procedures (SOPs) and access to paid course material.
If you're interested, here are my onboarding documents for my VAs / freelance writers:
- My document for a freelance writer's test project: Link here (They all failed so I'm still writing everything myself).
- My "Archive Creation" SOP for my VA: Link here
As for where I get my VAs, I just use AskSunday. However, if you're starting out, I recommend working with a VA you're culturally familiar with. I've handled brand management & operations for the Indian Subcontinent before so working with AskSunday wasn't a big stretch for me.