Growth Hacker’s Digest – Edition 25
Launch date for Double your eCommerce Conversions with Facebook Ads has just been locked in! It’ll will launch by June 10.
Do note these final prices:
– Strategy Package (90 minute consultation + book): $249 [$100 savings vs launch]
– DIY Package (book + bonuses): $49 [$30 savings vs launch]
The “Toolbox Package” has been folded with bonuses transferred to the DIY Package. Folks who ordered the Toolbox Package will get a rebate. Wee!
Review (from a reader):
For this week’s newsletter, I have these lined up for you:
– 4 Ways Copywriting Can Boost your E-Commerce Conversion Rates
– How to Track Customer Acquisitions: Customer Lifecycle, Sales Funnel, and Content Strategy
– How to Promote your Content: A 100,000 Monthly Visitor Case Study with Neil Patel
– AMA: How We Build, Grow, and Manage Inbound (dot) org
Kenn @ Growth Hacker Kit
At Growth Hacker Kit:
Double your eCommerce Conversions with Facebook Ads – Course
Launching by June 10! Save up to $100 by buying now. 5 Days left!
Blog Posts of Note:
4 Ways Copywriting Can Boost your E-Commerce Conversion Rates
by Kahlid Saleh (Moz)
To write copy that converts, Kahlid shares these 4 rules:
1.) Write for your target persona. I recommend repeating the customer pains so that it will resonate. Kahlid augments this by stating that you need to capture the persona type as well – logical, impulsive, caring, or aggressive.
2.) Use power words or action words. I’ve mentioned this previously in Edition 23.
3.) Use the right formatting. By right formatting, Kahlid means a logical hierarchy from category down to the product details.
4.) Have unique pages that tell your brand story
Key lessons here (among others) include:
1.) Overweighting customer acquisition over activation is one of the most common tracking mistakes among founders.
2.) You should map content to your funnel. As a general rule, there should be “top of the funnel” awareness content and “middle to bottom of the funnel” education content.
How to Promote your Content: A 100,000 Monthly Visitor Case Study with Neil Patel
By Keith of Valcon Media
If you were only to take 1 thing out of this post, it should be this: Neil Patel initially emailed 300-500 people when he first started Quicksprout.
How do you find that many emails? Glad you asked:
1) Click the post above
2) CTRL + F “500 Emails” in this ridiculously long post
3) Enjoy the hack 🙂
P.S. It requires a Toofr subscription too.
As for the next step, which is “what” to email, Sujan Patel (not related to Neil) has some nifty templates here. Just a little scroll down and you’ll see the templates. If you like it, I suggest you buy the software too. Good value for content promotion IMO.
AMA: How We Build, Grow, and Manage Inbound.org
By The Inbound.org Team
Inbound is the “Hacker News for Marketers”. Here’s some answers to some uncommon but critical questions:
– How to divide work within a small marketing team: link
– What to prioritize: SEO or social media? link
– What is the most appropriate call-to-action in an ebook? link