Growth Hacker's Digest - Edition 26
Have you seen this funny Silicon Valley article from the Backchannel? A bit off topic, but it's so good that I just HAD to share it 🙂
Anyway, back to the newsletter... Over the past few weeks, you've received a ton of content about growth hacking (even if I keep it focused at only 4 articles per week). At times, it can get pretty overwhelming. How do you manage it all?
The answer, as Wilson Hung would suggest, is to collate all these tactics into a backlog. And ensure that you frame each tactic against a specific growth goal: is it for acquisition, activation, retention, revenue, or referral? (Read about the AARRR model here if you're not familiar).
You don't have to know all the tactics off the top of your head. What's important is that you have a pipeline of growth tests ready to be used in your marketing experiments. Growth, at the end of the day, is the sum of small tests, and is not the result of one "big" growth hack.
Here's what we have for you today:
- The Scientific Marketing Strategy Behind Exponential Growth (long read!)
- How to Analyze and Segment an Email List with Facebook
- My Old-School Chiropractor is Better at Content Marketing than most Entrepreneurs
- Facebook Ad Custom Audiences: Everything that you Need to Know
P.S. My book launched over the weekend!
Don't worry, it will disappear from the newsletter now (ﾉ◕ヮ◕)ﾉ*:･ﾟ✧
Blog Posts of Note:
It's a long read, so here are the goods:
Essentially, you first need to make a choice on what you want to grow. Do you want to grow traffic? Grow your mail list? Grow revenue by reducing cart abandonment?
After selecting what to grow, research for actionable articles that will enable you to meet that goal (that's what the digest archive is for!).
Then, make a hypothesis. If you don't have historical data, that's fine. Just take guess on the outcome for now. You can always adjust it later in the succeeding tests.
Then, document your results. Continue to do what works and what doesn't work.
For example, in Growth Hacker Kit, what's proven to work for me on a traffic standpoint are guest posts and influencer outreach. What has not worked so far is social media. As for conversion, content upgrades have worked well for me; but not opt-ins.
Keep experimenting and you'll discover what will work for you too.
By Noam Schwartz
If you've been building an email list, you may be wondering how to get intelligence off it.
Previously, I did this tiring process on my email lists:
1) Filtering the 5-star subscribers from the rest
2) Identifying the person behind it using Clearbit
3) Browsing through the Linkedin Profile
4) Collating everyone in a spreadsheet
5) Determine a pattern
I realized I have been wasting too much time.
Apparently, you can just import your email list in Facebook, and Facebook's wealth of behavioral data can reveal it all for you. Demographics, interests, page likes... everything is there!
And to think I routinely import email lists for my Facebook ads! D'oh.
Read through the article to learn more (it's a quick trick! Takes less than 5 minutes).
Marketing techniques don't change over the years. It's only the mediums that are different. William makes a case in his article that the best content marketing tactics still come from traditional mediums. I would even extend that thesis to include sales and copywriting (ever got an upsell at a burger place? Yeah, I buy that upsized drink from time to time, too.)
Here's his summary:
Content marketing is still buzzworthy. But some people are forgetting it’s not new. It’s really old, and it’s been done really well before. If you want to get better, study what’s worked in the past. Ask yourself what has always worked in content marketing and make it work for you.
- Struggling with podcasts? Listen to some talk radio. Why does your dad turn on the radio and listen to some old guy talk about “boring” stuff all day? Listen to a few episodes and see if you can figure out what engages an audience on talk radio.
- Struggling with YouTube? Watch re-runs of Oprah, The View, Montel Williams, Ricki Lake, or some other old school talk show. See if you can find the patterns they use -- those are the same tactics that will 10x your YouTube channel.
- Struggling with blogging? Pick up a newspaper. Chances are you’ll start to see a pattern in the articles that make the front page. Use that pattern to bring your online writing to the next level.
By Massimo Chieruzzi
Apart from the email importation feature, which is shared in Noam's article above, there's also some nifty site re-targeting features like "Website Custom Audiences".
Essentially what it does is if you have a page that holds "iOS development outsourcing" content, you can retarget people who have visited that specific pagewith an ad about your iOS consulting services.
This is pretty neat for upselling people who you have already proven your expertise to. I would suggest consultants to use this for their inbound lead generation efforts.