Growth Hacker's Digest - Edition 3
Belated Happy St. Nicholas' Day!
For this week's letter, we're releasing two new entries in GrowthHackerKit: 1) Sujan Patel shares with us how he does his lead generation in Quora and 2) Jonathan from Aircall shares how you can increase ROI and reduce churn via the right phone support.
As for the blog post picks of the week, I've collected something for everyone:
- For SaaS Startups: How to launch with $7k MRR
- For B2C Startups: Getting from 0 to 100 Customer Interviews in 4 Hours
- For Solo Consultants / Agencies: How to Promote your Article, Product, or Course
- For Founders: An Interview with Hiten Shah
Enjoy! Have a productive week!
Kenn at GrowthHackerKit | @kennyfrc
New at GrowthHackerKit
How to use Quora for Lead Gen & Sales
by Sujan @ ContentMarketer.io
How Phone Support can Increase your ROI & reduce Churn
by Jonathan @ AirCall
How to Validate your SaaS Idea & Launch to $7k in MRR
by Rob Walling
Planning for your product launch is frustrating because you're faced with two key questions: 1) how do I find a large mass of users within the right audience to capture sufficient & targeted traffic? 2) how do I get their attention and get them to buy? Rob solved this in two ways: a) by nurturing an email list who trusts and listens to his advice and b) by doing a paradoxical "slow launch". I thought that the "slow launch" is super interesting because it hits on what I believe is the right focus for your business: prioritizing onboarding & retention over traffic.
How to Interview 100 Customers in 4 Hours for B2C Startups
by Justin Wilcox
“Sure, we need to ‘get out of the building’, but where do we find customers who can give quality inputs?” This is a common problem. That's because once you do get out of the building, you can't find that ideal customer you've been planning for. As it turns out, you'll need significant time just to plan and find the right conference or right event to talk to the ideal customer. Justin fixes that with his awesome Amazon mTurk hack. Check out how he qualifies and filters for the right list of customers in a very helpful, step-by-step article.
What should I do to promote a great article, product, or course? [Best for Consultants / Agencies]
by Kai Davis
"I'm an agency who's trying out content writing to get leads, but I just can't get it right in front of someone. I can't afford to do ads and ads are ineffective for agencies." Ads are indeed difficult. That's because ads are best used for B2C companies whose products don't cause too much "price friction" (ie. ads are best just app installs and low-cost goods). That said, Kai, who's a consultant who earns 6 figures per year, reveals how you can borrow audiences from the top influencers in your niche.
My first $100K in MRR: An Interview with Hiten Shah
by Alex Turnbull & Hiten Shah
Great retrospective from Hiten on how he would get traffic if he had to start all over again. It's a must read to see what has worked and what hasn't worked for him over the course of launching 2 different SaaS companies.
Date: December 07, 2015