Growth Hacker’s Digest – Edition 15
Happy (belated) Easter Sunday!
If you haven’t seen it yet, we’ve done a redesign of the site. Check it out:
growthhackerkit.com. As you may have guessed from browsing through the site, the first topic that I want to cover is on Customer Acquisition Cost (CAC).
We’ve discussed previously why it’s absolutely important for the survival of your business to know this through our previous discussions using these articles: Rob Moffat’s Overview and David Skok’s Overview.
Beyond Growth Hacker Kit, we’ll look into these:
- “Building Weatherproof Companies” – A contrarian essay against competitive, exit-seeking, and obstinate founders.
- “How to Build a Growth Model for your Blog” – How to build a growth model as applied to the smaller problem of growing a blog
- “A Hacked Together Product Launch Guide” – A great exposition on how to plan for growth as applied to a services business
- “17 Untapped Backlink Resources” – Remember that one aspect for triggering growth is to use burdensome and thus uncommon tactics.
New at GrowthHackerKit
There’s a lot of theoretical discussion about CAC but not enough implementation. I break down how I implement tracking infrastructure for my blog starting from the traffic source, down to customer purchase. It assumes that you’re already familiar with my previous writing on the importance of marketing automation, why tracking matters, and the basics behind Google Analytics; but there’s a freebie in the article that covers the basics entitled “Measuring your Online Efforts”.
Just look for the green box.
If you’re a founder, you’re likely to be strong willed and competitive. Lars shares that while this is what got you to be successful in the first place, many founders take obstinacy as license to be a douchebag.
Lars and I both take the stance that there is something that is called “merited obstinacy”. This obstinacy is best understood under the guise of Critical Rationalism. To elaborate, obstinacy over an idea or vision is only valid after surviving numerous stress tests. To action this, Lars recommends you to aggressively seek feedback: from the Board, a coach, through a system, and through experts. At the end of the day, a valid “will to power” should be backed by evidence and data. Even Elon Musk had weekly feasibility meetings with experts before launching SpaceX. It’s not just a “vision thing”.
Growth is a System. And because it’s a system, it requires a huge chunk of domain expertise across SEO, PPC, Inbound Marketing, Outreach Marketing, Conversion, and more. Since this is difficult to imagine at a macro level, let’s go to a micro level and observe how this is applied in a simpler problem: how to grow blog traffic.
Benji shares with us how he develops his growth model starting from first principles moving up to the number of visitors.
Building backlinks is very important to increase organic traffic through referrals and search. Brian Dean, who himself has ranked #1 in arguably the most difficult keyword to rank for (“linkbuilding”, because that’s test of an Search Optimization Agency), shares with us some of his tactics to help his clients rank up.
If you don’t know how to scrape off emails as he mentions in the article, here’s a cheat code for ya:
- Take the link and paste it into the Twitter search query (here’s an example)
- List down all the twitter usernames that you see
- Paste those twitter usernames into Snapbird and search for the gmail keyword (here’s an example)
- You can also cheat a bit and use JustReachOut. Example here.
Use responsibly 🙂
If you come from a corporate background, reading through this product launch guide will make you balk. There is a complete lack of a “real strategy” in the article. But that’s the point of a startup — a startup is about discovering a business model. And part of that discovery process requires that you test multiple growth strategies. Relying on a “proven plan” or a “battle-tested framework” is a ticket to failure in the startup world. Just ask Webvan and Govworks.
Date: March 28, 2016