Growth Hacker’s Digest – Edition 17
Happy Songkran to our Buddhist friends 🙂
In Growth Hacker Kit, here’s what we have for you:
– I’ve just released my first paid course “Double your eCommerce Conversion with Facebook Ads” for pre-orders. If you’ve had an eCommerce project yet struggled to get sales and conversions in your shop, this is the course for you.
– In the blog, I’ll also share the simplest yet highest impact tweak that you can implement in your Shopify store. The simplicity feels ridiculously dull; but if you’ve read Web Form Design by Luke Wroblewski, you would’ve discovered that this small tweak generated $300 million worth of untapped revenue for a large e-commerce company.
– We’ve also had a guest post over at Thinkific where I shared how I got Growth Hacker Kit from 0 students to 1000 students.
As for the blog posts of note:
– We’ll look into how to execute a “timed launch” for info products
– We’ll discover the distribution & marketing strategies to make a exclusively mobile app business work
– Dmitry will share what outreach templates work to get press for your content or startup
– The 7 steps to reverse engineer content
New at Growth Hacker Kit:
Now out for pre-orders! Let me know if you have any questions 🙂
If you’re struggling to get conversions to your shop, the first thing you need to realize is that conversion is a system, and it’s not just a one-off tactic. Starting this week until the next few weeks, I’ll be sharing some small actionable tweaks to increase your conversion.
In this article, I’ll be sharing with you the concept of the “Gateless Purchase Flow.”
In my guest post at Thinkific, I share with course creators the exact process I used to grow from 0 students to 3000 students (today) at Growth Hacker Kit with no ad budget. It’s a lot of work; but when executed exactly as mentioned, I’m sure that you’ll also get the same results if you plan to launch a course.
Blog Posts of Note:
by Paul Jarvis
If you’re a consultant or a SaaS company, I highly recommend selling informational products as a flank to your core business. There are two reasons for this: 1) it improves the profits of your entire your business as it’s a high margin product and 2) it has the side effect of promoting yours as a domain expert in your field. There are two companies who have successfully executed this strategy: Hubspot originally conceived of a book around inbound marketing before launching their now IPO’d SaaS empire and Perry Marshall Consulting, who is a successful high-dollar consultant, has an extensive pool of AdWords and Facebook Ad products to complement his main line of business.
If you do decide to launch informational products, you have the option of using a unique launch strategy that is not feasible in other lines of businesses. And that is the “timed launch”. The timed launch allows for purchases on only in fixed time periods (e.g. 5 weeks in the case of Chimp Essentials). You’ll see this technique as an integral part of high-dollar informational products like 30×500, Get your First 10,000 Subscribers, and SEO That Works.
Why a fixed launch period? This especially makes sense when the context of the information is highly dynamic. In Chimp Essentials’ case, Mailchimp and Zapier change its features and interface every quarter. In SEO That Works, Google’s ranking algorithm changes almost every year. And in the “Get your First 10,000 Subscribers” course’s case, new WordPress plugins and new tools become available every 6 months. Finding a market with dynamic contexts opens up the possibility of timed launches that drive scarcity and exclusivity for your launch.
In this exclusive email to his subscribers (the link above), Paul takes us through the process on how he did his timed launch. Skip to the “Pre-Launch” heading to discover the timelines, costs, and activities involved to make it a success.
by Patrick Thompson
Different online businesses, as you’ve observed when following this newsletter, have entirely different distribution models. SaaS businesses are best marketed through direct outreach & PPC + Webinar / Content marketing. Online courses & consulting are best marketed through content marketing. And eCommerce is best marketed through SEO and AdWords.
However, I haven’t discussed much about mobile applications.
Patrick, through Microconf, shares with us the business model that allows a pure mobile play win in market. In summary, there are 4 areas that you need to build into your app distribution strategy: 1) have a wide range of adjacent apps both free and paid, 2) cross-promote heavily within that portfolio of apps, 3) cross-promote with other app developers, and 4) localize your app to the top 10 languages in your niche.
To note, winning in the app business requires a mass play. Unless you have a web or desktop application that you want to adapt to mobile, there’s no way to predictably win in the mobile market.
by Dmitry Dragilev
Outreach, while it feels like it’s the most spammy thing you can do, turns out to be the most effective ways to promote your content or startup if executed right. Dmitry, who led marketing for a startup that eventually got an exit from Google, shares with us specific pitch templates to make you “less spammy” or “less pitchy” so you can stand out among the rest.
I recently got a compliment from a digital agency applying some of Dmitry’s techniques (see below). I suggest you folks try it out too!
by Sarah Peterson
The biggest concern folks have when doing content marketing is “what if I think I wrote something awesome, then I discover no one likes it?”. This is a fair assertion, and it’s something that I felt as well when I started out. However, with the right research approach, you will be able to write content that resonates with your target audience.
After reading through SumoMe’s post on reverse engineering popular content, I discovered that we had the same research approach. Click the link and skip to #4 to help you discover how to write content that resonates.