Growth Hacker’s Digest – Edition 19
In this edition of Growth Hacker’s Digest, here’s what we have for you:
Within Growth Hacker Kit:
– I’ve just dropped a guest post over at Autopilot. If you’re a SaaS founder, I’ve shared there how you can get started with automating your lead generation and sales.
As for the blog posts of note:
– We’ll look into how to build a marketing stack for only $9 / month.
– Tim shares his guide to strategic writing — on how to get meaningful traffic to your blog posts to the tune of 10% of your monthly traffic.
– You’ll know practical ways to get your startup’s first 100 customers
– How to write stories that compel your target audience for more sales
New at Growth Hacker Kit:
Now out for pre-orders! Let me know if you have any questions 🙂
Many SaaS founders miss the quick wins under their nose. Far too often, the bias is to look for new & novel growth hacks that will get them to hypergrowth. This is a big risk because it takes an average of 2 years before you can ever figure it out. That said, if you want to manage your burn rate better & extend your runway, your business needs a solid base — a base of steady, predictable, and profitable traffic. So that when the going gets tough, you can buckle down, and reinvest only the profits from this source. Read through the article to learn more.
Blog Posts of Note:
by Rob Sobers
The main areas founders or business owners need to focus on are three things: 1) building traffic, 2) creating conversions, and 3) generating sales. But it doesn’t stop there. Beyond that, you’ll need track specific events that lead to your site’s core product value. Rob covers the bases here in his $9 Marketing Stack Guide.
This article can get overwhelming fast, so do refer to what I wrote previously in Edition #18: start with two specific activation events (that lead to revenue) and one sales event. Pasting the examples that I gave here:
In an eCommerce context, there are two specific activation events to measure: 1) item viewed and 2) item added to cart. The action step then is to add goal tracking in these 2 specific pages.
In a SaaS context, applying tracking is a bit more complicated. In an inventory management application for example, I would define an “activation event that leads to value” as either 1) a purchase order to replenish stock or 2) a sales order to reduce stock. The end-value here for the inventory manager is simply “no overstocked SKUs” or “no understocked SKUs”. The action step then is to add goal tracking on dashboards (with import as a preceding event), index pages, and new purchase/sales pages.
You can also check out my tracking guide here.
A caveat before your click this article: doing “strategic writing” makes sense if you have in excess of ~5,000 uniques per month.
Below 5,000 uniques per month, it will continue to merit publishing 1,000 – 2,000 word blog posts. As you grow, however, your volume will start to decrease significantly.
That said, when you have generated sales and have a team, you can start investing these resources into the types of high-traffic articles that Tim promotes. In summary, he recommends these:
- Search through Buzzsumo and Community Sites (e.g. Hacker News and Inbound for startup marketers) to see what works in your niche
- Improve on that article by adding more case studies, more data, or more visuals (via Piktochart or some designers). If you want to go edgier, you can even use comics by leveraging artists in Fiverr.
- Ensure that you feature influencers (so you can share it to them and you can ask for a retweet too. Success rate is about 30%).
by The Chargify Blog
Among all the tactics shared here, the most actionable and fastest way to start getting customers (especially if you’re in SaaS) is to use email outreach (templates here).
by Alaura of CopyHackers
Before you dive into this, there is one main principle you should keep in mind: the story should be centered around the user starting with a painful problem and ending with that problem disappearing. Note that there is no mention of the product here. The product is just a tool that equips the user to achieve the end-state. It should not be the focus of the story.