Growth Hacker’s Digest – Edition 29
Happy national day to our friends in Canada (July 1), United States (July 4), Belarus (July 5), and Lithuania (July 6)! Sounds like a fun weekend break for everyone. I hope many of you are now energized for the week 🙂
By the way, I’m planning to do some screencast/webinar content in the future, so I wanted to get some feedback from you on what topic you prefer:
(Just click one topic that you’d like to see)
User acquisition frameworks or systems
Conversion frameworks or systems
A list of user acquisition tactics
A list of conversion tactics
For this week, here’s what I have for you:
– From losing money to a 51% profit margin in 5 months: Nathan Barry shares how he got his $318k MRR business from 0 profitability to sustainable profitability.
– How Mesosphere built a process for regular, efficient usability tests: a reliable process to help improve your user retention
– A fully loaded SaaS marketing stack: a great compilation of tools for every part of theAARRR funnel. This is by the founder of teachable (which is the software I use for my free courses!)
– How to build and scale side projects: a retrospective of insights and practical tips from the Founder of Hacking UI
Blog Posts of Note:
From losing money to a 51% profit margin in 5 months
by Nathan Barry
While Nathan was able to shave ~$3k per month from re-negotiating contracts and cutting small costs, the biggest factor for his cost savings were from improvement in his customer support efficiency metrics:
1. Decrease in tickets per customer
2. Increase in replies per team member
3. Improvement in the quality of responses
Growth is great. But like Nathan, you need to keep your costs in check to sustain growth.
By Lee Munroe
Apart from feature viability, there’s also a design factor with regards to increasing retention. Is it usable? Is it intuitive? Did the user notice it? Mesosphere, a highly respected B2B company, shares their exact user testing process.
There’s a lot of great content here to obtain, schedule, and record users. The way they segment their test designs are also quite helpful. Check it out.
Their sample recruitment flow
Their sample user test docs
By Conrad Wadowski
If you’re running a SaaS business, look no further: Conrad has compiled for you all the best tools available for each part of your marketing funnel.
If I were to choose my favorites, it would be:
– Acquisition: Outreach
– Activation: Unbounce & Optimizely
– Revenue: Baremetrics & Stripe
– Operations: Slack, Segment, and Google Analytics
By Sagi Schrieber
Great story on how Sagi built Hacking UI part time.
The biggest insights here are on his scaling strategy. He scaled the site by automating a lot of his processes, including:
– His sponsorship outreach process
– His social media automation
– Custom tools to automatically update his newsletter
If you’re not technical, you can learn some technical skills related to product and growthhere (Code Free Startup) and here (Programming for Marketers). I swear on the latter – I’ve used the lessons there to automate my social media 🙂