Growth Hacker's Digest - Edition 5
This will be the last digest for the year. Merry Christmas and a Happy New Year to you! If you're still searching for a predictable revenue model, I hope that you will find it next year. Remember, most revenue problems will be addressed by intentionally optimizing two metrics: increasing traffic / leads and growing software trial rates / conversion rates. If you're at a loss on how to do it, here are some previous newsletter links to increase traffic: Brennan's thoughts on FB Ads and Kai's Outreach Marketing Templates. To increase conversion rates, you can look into Neil's lead magnets and Patrick's BaconBizConf presentation.
For our last newsletter of the year, we’ll look at how emerging B2B tech startups & consultants can get leads with Facebook Lead Ads, nurture these leads with Drip Marketing, and get them to try your product / service with the right onboarding . If you rely on cold emails to get leads (just like Kai), Heather from SalesFolk has some tips to help you grow your response rate in GrowthHackerKit.
Kenn from GrowthHackerKit | @kennyfrc
Growth Hacker's Digest Weekly
New at GrowthHackerKit
by Heather at SalesFolk
by Kyler Patterson of Social Media Examiner
If you haven’t seen it yet, Facebook is currently testing a lead ads feature. I predict this will be one of the most effective ad types because as I’ve said before, moreso than other advertising mediums, the mindset of the average Facebook user is too look for an "escape" from work. That said, the user will immediately disqualify any sales-related ad. Instead, what you need to do is to entice the user with a lead magnet like a quick guide or a template. In this post, Kyler guides us through step by step on how to set up a Facebook Lead Ad. However, given that this is not widely available yet, what you can do is to use "Click to Website" as a goal in Facebook Ads Manager with a respective landing page from LeadPages.
by Janet Choi of Customer.io
After receiving a lead, you need to nurture them. The best practice for lead nurturing is the use of event-based emails or "lifecycle emails". In other words, if a user has read a blog post, try to upgrade her to a written guide. When she downloads the email guide, then upgrade her to a webinar about your software. After she watches the webinar, sell her the trial of the software or service. You can automate this process with the use of Drip Marketing software like customer.io and getdrip.com. The principle behind this methodology is to get the user to receive as much free value from you as much as possible. The more free value that you provide to your user, the more likely she will trust you to provide the best service or software that will solve her problem.
by UserOnboard Blog
When a user starts to try the a SaaS product, the first thing the business owner needs to do is to nail the first experience. In this post by UserOnboard, they collect all the popular apps and they do “teardowns” or give comments on it. Find an app that closest to you and think of how can make the software as helpful as possible by helping her experience a "small win". For example, a “small win” in an inventory management application is to help the user see which products she needs to replenish urgently. That means reducing the friction between a) importing a list of products and b) re-optimizing the user flow in that she gets to see the problem SKU as quickly as possible. Most inventory management applications would need you to fiddle through the index of products and do a search before you can determine an SKU with low stock.
Date: December 21, 2015