Growth Hacker’s Digest – Edition 8
It’s the second month of the year! How are your new year’s resolutions humming along?
For this week, we’ll be reading through the following:
- In GrowthHackerKit, Rob @ 100 Days of Growth walks us through why you need to give a handwritten letter to your customers.
- For SaaS Founders, we have three useful posts for you: a) What types of content do B2B Tech Buyers Respond To Most (by KissMetrics), b) How to deal with hostile and aggressive prospects (by Steli of Close.io), and c) How to grow from 0 to 12k organic visitors by mapping the content to the sales funnel
- For all founders, how to check if you’re “default alive” or “default dead” by Paul Graham
Kenn from GrowthHackerKit | @kennyfrc
New at GrowthHackerKit
by Rob @ 100 Days of Growth
by Paul Graham @ Y Combinator
There are two main reasons why startups die: either by not generating enough sales to cover costs or assuming that they’ll get funding before they run out of money. Paul Graham shares with us a useful concept called “default dead” / “default alive”. I recommend asking what your status is every month and take action accordingly — this is the best way to avoid the biggest mistake 90% of failed founders make. If you need a tool to track your burn rate, I like wisecash by Thibault Barreire.
*by Benji @ ThinkApps *
Generating a steady stream of leads is very difficult when you completely rely on outbound and outreach marketing. You are bound by the number of people you have. Which means that if there's ever a case where sales can't catch up, you'll fall into a vicious cycle of "missed revenue -> bad profit situation -> cut sales people -> more missed revenue -> etc".
In that situation, you have two paths to cut the cycle: it's either you optimize your marketing strategies (requires that you track your data well to begin with / hire outside help) or you can reallocate marketing spend to inbound marketing (it's a one-time cost with high effort). I recommend to push inbound marketing from day 1.
What I always tell my clients (who like to object) is that they should think of “blog post drops” in linksharing sites and B2B forums as “Free AdWords”. It's like AdWords because if there's an acute pain around a topic in a forum or subreddit, people will naturally search for useful content around it. Then, it's always there and it's always free.
Now, how do you brainstorm for high traffic topics? Here, Benji takes us through how he got more organic visitors through this useful Google Hack he used.
by the KissMetrics Blog
I’ve mentioned before that one of the best ways for B2B companies to acquire more leads is through lead magnets in the form of whitepapers, ebooks, and blog posts. Which one among all the possible combinations converts the best? Eccolo Media (through Kissmetrics) shares us their data.
by Steli @ Close.io
Hostile clients are part and parcel of a B2B founders life. Same as well for freelancers and consultants. And it always has to be about the price. You're familiar with this old negotiation trick:
- step 1: they insult you
- step 2: then they ask for a reduced price
- step 3: then they ask you to concede or they'll go to a competitor Sigh. Steli, who used to run an outsourced sales team for VC-backed startups, shares his tips on how to deal with such situations.
Date: February 2, 2016