Growth Hacker’s Digest – Edition 9
Gong Xi Fa Cai!
Literally -- greater wealth to you in this Chinese new year!
Here's what we have for this week:
In GrowthHackerKit, Wilson @ InspireBeats shares 3 tips for lead generation using Twitter Cards.
In Blog Posts of Note:
How to Double your Conversion Rate with the right Headlines & CTAs
How to Reactivate Lapsed Email Subscribers
A System for Writing in Facebook by Analyzing 1 Billion FB Posts
What the Uber/Lyft Clash teaches you About Building the Next Uber for X
Kenn from GrowthHackerKit | @kennyfrc
New at GrowthHackerKit
by Wilson of Inspire Beats
by Sangeet of Platformed.info
If you’re building a marketplace, you know that at scale, you will have immense advantages from network effects to self-sustaining organic growth. But until you get to that point where you’re a multi-billion dollar marketplace, you are immensely fragile. Sangeet shares with us how in a recent case, Uber was able to fend off Lyft despite the latter having $250MM Series D funding. Sangeet deconstructs with us the 1 specific factor why Lyft got higher driver abandonment, longer traveller waiting times, higher traveller abandonment, and fewer ride requests.
by Joanna of CopyHackers
If you’re not getting enough conversion in your landing page, what are you missing? Joanna from CopyHackers dispels perceived best practices in her MicroConf talk. When she showed data that went against David Ogilvy and Ad Purdy's copywriting principles, I was shocked! I recommend that you watch through her video — she reveals how you can double your conversion rate, including a case study of SendGrid.
Content is difficult. Advice around content marketing is conflicting and overwhelming. To make it worse, content is inherently difficult to measure — there are too few tools that help you to write stories with impact. In this post, Neil Patel shares us how to write content readers will care about. With the help of Buzzsumo, which is a $299 / month tool, he demystifies when to write content, what type of post to write, how long the article should be, and how long posts should be. It’s a solid approach to frame your Facebook marketing efforts.
by Susan of 500 Startups
There’s a lot of conversation around user acquisition and conversion strategies, but not enough about user reactivation. If you’re using Mailchimp, you’ll notice that the average open rate is about 25%-30%. You naturally assume that this should be the right baseline rate, but it's not. Neil Patel, who has one of the largest email lists, can get open rates of up to 80%! That means there's still opportunity to triple your open rates. Think about that. Don't benchmark yourself against the majority who pull the average down. Susan Su, who’s is 500 Startups' resident Email Marketing expert, shares with us lessons she’s learned by helping Ramit Sethi pull hundreds of thousands in sales via email marketing.
Date: February 08, 2016